Introduction Have you ever scrolled through social media and been tempted by ads promising overnight e-commerce success? Slick videos of digital coaches lounging on exotic beaches proclaim that you too can get rich quickly by following their secret f.....
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Introduction Every merchant is looking for ways to squeeze the most value out of their marketing budget, and one of the best ways to do that is through email automation. While ads on Google, Facebook, and YouTube can generate traffic, it’s email that.....
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For in-house marketers, the task of connecting top-funnel advertising to revenue is critical yet challenging. But while many teams focus on immediate returns or last-click attribution, the true value of marketing should be framed around long-term cu.....
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