Drive Growth and Performance with Expert Fractional CMO Leadership

Flexible, expert marketing leadership without the full-time commitment. Tailored strategies to meet your specific business goals.

So What is a Fractional CMO? 

Our Fractional CMO service provides experienced marketing leadership to help you scale, pivot, or fill a leadership gap. Perfect for businesses that need strategic guidance without committing to a full-time hire

Core benefits:

  • Cost-effective: Get high-level expertise without the long-term salary commitment.

  • Custom-tailored: Flexible leadership to suit your business’s evolving needs.

  • Proven Results: Strategic guidance that drives measurable growth.

Fractional Leadership

Lead transformative change, navigate organizational transitions, or fill leadership gaps during key moments of need. This service is ideal for businesses undergoing restructuring, seeking growth, or during a leadership search.

  • Commitment: Up to 32 hours (4 days/week)
  • Duration: Typically 3-12+ months
  • Perfect for: Companies in need of a temporary, hands-on leader to drive strategic initiatives and align teams.

Interim Leadership 

For high-growth companies with evolving needs, our Interim Leadership service provides part-time marketing leadership. This solution is perfect for those seeking to adapt quickly in fast-changing environments.

  • Commitment: Part-time (2-4 days/week)
  • Duration: Typically 3-12+ months
  • Perfect for: Companies that need flexible leadership to support evolving marketing strategies without a full-time hire.

Marketing Advisor

Get expert guidance on specific marketing challenges or high-level strategy without the need for day-to-day involvement. We work closely with your senior leadership team to provide solutions and strategic insight.

  • Commitment: Typically 1 day/week
  • Duration: Based on project or advisory need
  • Perfect for: Senior leadership teams seeking expert advice on focused areas of their marketing efforts.

Testimonials

What I Do

Assessment & Feedback

I’ll work closely with you to assess the current state of your marketing efforts and provide actionable insights to optimize performance and drive growth.

  • I’ll review your existing agency partnerships, offering detailed feedback on their performance and areas for improvement.

  • Together, we’ll identify opportunities within your marketing budget where cost savings can be achieved without sacrificing impact

  • I’ll assess your overall marketing program to pinpoint optimization opportunities that align with your objectives, whether it’s top-line revenue growth, product adoption, market share, or impressions.

  • I’ll evaluate your marketing and sales funnel, providing feedback on ways to streamline and enhance conversions.

  • I’ll review your current marketing channel mix and provide strategic feedback to maximize ROI.

  • We’ll also explore new marketing channel strategies that can deliver quick wins or foster longer-term growth.

  • I can help vet new brand partnerships or existing business opportunities, offering an objective evaluation of their potential impact.

  • Finally, I’ll review your marketing metrics alongside internal data, providing feedback on necessary adjustments to your plan, and help you develop KPIs tailored to your business goals.

Strategy

I work closely with you to develop marketing investment strategies that are fully aligned with your business goals. This includes focusing on key areas such as team structure, marketing channels, and the right marketing technologies to drive success.

  • I’ll create an annual marketing strategy, breaking it down into actionable quarterly and monthly plans that tie back to your overarching goals.

  • Together, we’ll build comprehensive marketing plans for 360° campaigns, ensuring a cohesive approach across all platforms.

  • I’ll also determine specific strategies for individual digital channels, such as paid search, social media, influencer marketing, affiliate, display ads, CTV, email, and SMS, as well as traditional media like TV, billboards, print, direct mail, and radio.

  • Finally, I’ll help set the strategy for growing specific products or categories, tailoring each approach to your unique market opportunities.

Leadership & Team Development

I offer comprehensive support in building and guiding your marketing team, as well as managing external partners to ensure alignment with your business goals.

  • I’ll help you establish criteria for selecting the right marketing, branding, social, influencer, PR, or digital agencies for your business.

  • I can manage the entire RFI/RFP process for selecting outside agencies, ensuring a smooth and strategic selection

  • I’ll take charge of ongoing agency management, holding them accountable to your goals while providing strategic direction.

  • Together, we’ll create a talent plan to grow your internal marketing team in line with your business expansion.

  • I’ll assist in identifying and interviewing new talent to strengthen or elevate your existing marketing team.

  • I’ll also manage and direct your current marketing team through critical product launches or initiatives.

  • If needed, I can assume the role of a Fractional CMO within your organization, committing to set hours with clear objectives to drive your growth.

  • I’m available to serve in an Interim capacity for your business, bridging leadership gaps as needed.

  • Additionally, I can take on paid roles on corporate boards or as an advisor, providing strategic insights for your company’s success

  • For those in marketing, I offer mentorship to help navigate career challenges, workplace dynamics, and personal development.

  • I’m also available for speaking engagements to share insights on marketing, leadership, and business growth.