Our Core Services

Our Experience

ZenniOptical.com

I joined ZenniOptical as their first Executive Manager. As the Head of Marketing & eCommerce, I spearheaded a comprehensive digital strategy that drove significant growth through SEO, paid media, email automation, and conversion optimization, solidifying the company’s position as a leader in the online eyewear market.

In my 4 years with the company we successfully scaled eCommerce revenue from $20M to over $200M.

Managed Multi-Million Dollar Ad Campaigns: Led advertising efforts across multiple channels like (e.g. paid search, social, influencer, affiliate, online display ads, online video/CTV, email, SMS, etc.) and traditional channels (ex: TV, billboards, magazines, direct mail, radio, etc.)

6:1 Return on Marketing Investment: Maintained an impressive 6:1 return on marketing costs, ensuring cost-effective growth.

Dominating the Search Engines: Implemented a high-impact SEO strategy, resulting in an significant boost in organic traffic, leading the search rankings in our industry.

Built an Email Marketing Marketing Revenue Machine: Over 4 years we grew the email subscriber base from 450,000 to over 4.5 million. Designed and launched a customer journey-driven email marketing strategy, increasing email-driven revenue by millions and significantly enhancing customer retention.

Sustained Profitability While Growing Revenue: Through these initiatives and more, I helped ZenniOptical grow from $20M to over $200M in revenue, all while keeping the company profitable and avoiding any need for external funding.

Testimonials

I have been working with David when I took over the leadership of Clearly in August 2017.
David has been one of my best partner in the marketing team to turnaround the Clearly business: he is extremely smart, detail oriented, very knowledgeable about his field, curious, critical and a fantastic human being I always enjoyed spending time with.
I highly recommend him and hope to get to work with him again in the future. "

Arnaud Bussieres, Clearly CEO

David's an amazing marketing leader, and I look forward to opportunities to compare notes and talk shop with him whenever possible. He's clever, experienced, and brilliant--the growth that he's created with Zenni was remarkable. Surround him with a talented team of marketers, hand him concrete goals to attack, and watch remarkable things happen! I hope to have the opportunity to collaborate with him in the future, and talk shop frequently till then!

Roy Steves, Co-Founder at Statbid

Clearly.ca (EssilorLuxottica)

During my tenure at Clearly.ca, I played a key role in transforming the company from a period of declining revenue and losses in 2016 to achieving significant growth and a profitable EBITDA. Through strategic digital marketing initiatives, operational improvements, and an enhanced customer experience, we drove remarkable business outcomes. Key initiatives included:

Comprehensive Rebranding Project: Spearheaded a full rebranding initiative to modernize the Clearly.ca brand, repositioning it in the market to better appeal to a wider, more digitally savvy audience. This included a refreshed visual identity, updated messaging, and a new customer experience focus, which revitalized customer engagement and brand perception.

Reversing Revenue Decline: Implemented a data-driven eCommerce strategy that focused on customer acquisition and retention, revitalizing the brand’s presence in competitive markets. This led to a steady increase in revenue growth year-over-year.

Driving Operational Efficiency: Slimmed down the team and improved cross-functional collaborations. Audited and optimized vendor and agency strategy for optimal output resulting in a stronger and more agile team and reduced operational costs.

Optimizing Paid Media and Reducing Costs: Streamlined the paid media strategy across channels, improving ROAS and reducing CPA which contributed to a more efficient and scalable customer acquisition model.

Increasing Customer Lifetime Value (CLTV): Launched personalized email marketing automation and loyalty programs that boosted customer retention rates by 30%, significantly increasing CLTV and driving repeat business.

Achieving Profitable EBITDA: These efforts combined not only restored the company’s revenue trajectory but also contributed to a profitable EBITDA, marking a successful financial turnaround.

Current Customers

From Strategy to Success: A 13.4X Return

This client, who we’ve partnered with over the past few years to manage their Google advertising, is experiencing exceptional growth with a remarkable total return of 13.4X on their advertising investment, based on average lead value. Even when considering only direct online revenue, the return stands at an impressive 3.4X.

The only challenge they face now? Keeping up with the surge in orders!

Our Process

Discovery

Understand your business goals and audience.

Strategy

Create a data-driven marketing plan.

Execution

Implement campaigns across relevant channels.

Optimization

Track performance and optimize for maximum ROI.

Are we the Right Partner for Your Business?

We excel with companies focused on enhancing profitability and scaling efficiently through smarter marketing and operational strategies. If you’re committed to optimizing your business operations and increasing returns, we’re ready to help you achieve these goals.

Quickly share a few details about your business goals and challenges. This short questionnaire will help us tailor our approach to meet your specific needs for growth, efficiency, or profitability. Let’s get started!